Monday 6 June 2011

BMW widens its lead in US luxury car sales this year

Southfield: The BMW brand topped Daimler AG's Mercedes-Benz and other luxury automakers in the US last month, widening its lead for 2011 as the European automakers boosted discounts.

BMW's US deliveries, helped by sales of sport-utility vehicles and the new 5-Series sedan, rose 16 per cent from a year earlier to 20,651, the Munich-based automaker said in a statement. Deliveries for the first five months of the year rose 13 per cent to 92,068 vehicles, to lead Mercedes' 90,274 sales and the 77,237 deliveries by Toyota Motor Corp.'s Lexus.

"BMW and Mercedes-Benz clearly will be on a photo finish for the rest of the year," Jesse Toprak, vice-president of industry trends at TrueCar.com in California, said in a tele-phone interview. "Lexus, for the first time in many years, is clearly out of the running for the top spot."

Mercedes' discounts rose by 27 per cent per vehicle in May and BMW increased its incentives by 6.7 per cent, while discounts on Lexus models fell 51 per cent, according to Truecar.

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